How to Compete on Analytics Essay - 1100 Words

How to Compete on Analytics Thomas Davenport describes the prerequisites and the five stages of analytic competitiveness By Alison Bolen Thomas Davenports article Competing on Analytics was the best†selling Harvard Business Review reprint in 2006. To write it, Davenport,The Presidents Distinguished Professor in Management and Information Technology at Babson College, studied the characteristics of more than 50 leading organizations that have made a commitment to quantitative, fact†based analysis. Why is the January 2006 Harvard Business Review article so popular? We recently asked the author and educator that question and discussed further insights from his research that will be detailed in his new book, Competing†¦show more content†¦I dont think thats a coincidence. What needs to be done before a company can begin to compete on analytics? DAVENPORT: There are two major prerequisites. One is human, and the other is technical. The human p rerequisite is that you need to have leaders who appreciate and understand what it means to compete on analytics, and want to do it. Second, having high†quality, integrated, clean data is something of a prerequisite. One of the reasons that companies are interested in this right now is because they finally have access to all this data from ERP systems, Web reports, point†of†sale systems and so on. Today the tools that SAS and others provide for integrating and cleaning data are better than ever before. From there, what are the stages of competing on analytics? DAVENPORT: I call stage one analytically impaired, which means some fatal flaw is keeping the company from doing much with analytics at all. Either the executives just dont care or they have bad transaction data or they have lots and lots of data silos around the organization † something major keeping them from doing this at all. Stage two is what we used to think of as a best practice in business intelligence, which is a lot of little pockets of an alytical activity around the organization † not connected, no vision of what you could do with it at all. I sometimes call this the Aleutian Island strategy: There are a lotShow MoreRelatedComputer System Essay1596 Words   |  7 Pagesnot contained in the data set or on the College Website. Describe your companys position and ability to compete on analytics. The Office, as it now stands, is not an analytical competitor. Although it utilizes the skills of a Systems Developer, his role is to keep track student and program data, and to ensure student websites are functioning. However, we have an ability to compete on analytics using our computer system. 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